Fill your gym without living on the phone doing sales calls
I hate sales calls, but I still wanted more members. So I built a system that brings them in, signs them up and keeps them, all on autopilot. Now I'll help you build it into your gym.
We agree your member target on day one. Then, on live weekly group calls, we build ready-made systems from the gym that's sold over 10,000 memberships in 16 years into yours, and switch them on in the right order. You only talk to people who are ready to join.
It's how 6 Fit Gym added 70 members in 60 days, and how Physique Factory pre-sold 50 new memberships before their bigger premises had even opened.
Let me guess what's happening at your gym right now, based on my chats with other gym owners
Someone messaged your Instagram post asking about prices, and by the time you replied a few hours later, they'd already joined the gym down the road.
A member cancelled after three months and you never really knew why, because nobody followed up after their first session.
Most gym ads ask for too much, too soon
You know you should be running paid ads, but the thought of touching Facebook Ads Manager makes you want to close the laptop and do burpees on a bed of nails instead.
And even if you push through and run one, most agencies will tell you people buy memberships straight off the back of an ad. They don't, not anywhere near as much as agencies like to pretend.
Nearly every gym ad you see tries to jump from “hello, we exist” straight to “buy my membership” in one step, usually sweetened with a cheeky £10 first month or a no-joining-fee deal.
Think about it from the other side. Would you hand over a month's commitment to a gym you'd never heard of, off the back of one ad you scrolled past?
Before anyone joins, they want to know if it's good value, what the equipment and community are actually like, whether they'll get results, and whether it's the right fit for them.
Your free trial and referral scheme could be leaking members
Someone comes in for a free day pass, because that's what you've always given first-timers. But that's as far as it goes.
No follow-up, no obvious next step to actually become a member. You're relying on your gym doing the selling for you, off the back of 90 minutes on your gym floor.
You've probably got a member referral scheme too, but it's bringing in the wrong people. You're handing out rewards for referrals who leave after two months, because they were never right for your gym in the first place.
Still, the member who referred them got their free tub of protein.
A law change in January is about to expose weak retention systems
From January, gyms have to offer much simpler cancellation terms. Good gyms with proper retention systems already in place won't feel it. Everyone else is about to find out the hard way.
None of this is because you're bad at running a gym. You're brilliant at the training side: the coaching, the programming, keeping people showing up once they're in the door.
Getting people in the door in the first place, and keeping them there once the honeymoon period wears off, is a different skill entirely.
Word of mouth alone is too slow to fill a gym. And an odd Instagram post with a free trial and no follow-up leaves most of your leads to drift off and join somewhere else.
That's what Fill Your Gym is built to fix.
It's a 12-month group programme for independent gym owners. Each week we get on a live call and build a system into your gym, together.
You don't launch them all at once. Each system gets switched on when your gym is ready for it, so every one has time to work properly before the next goes live.
You're not building anything from scratch. The systems are already built and running in my own gym. You add your logo, your text number and your details, and they're live.
If something needs tweaking, my team can jump in and fix it for you. You don't need any tech knowledge.
The 5 systems we install first
We build them in the order a new member finds you: they see you, try you, get followed up, join, then bring their friends. Then we switch them on one at a time over your first 3 months.
The Social Media Member Magnet
Posts and phone-filmed videos built to attract future members, plus automations that turn an Instagram or Facebook comment straight into a booked pass, with nobody manually replying to comments all day. Already done my free Member Magnet training? Then you've had a taste of week one.
The Trial Conversion System
A proper short trial (3, 5 or 7 days) that gives people a small, low-pressure step before the big commitment of a full membership, not a vague “come try a class” that goes nowhere.
The Trust-Building Follow-Up
A short run of emails, texts and an open WhatsApp line that keeps you in front of trial visitors until they're ready to join, without a single sales call.
The Frictionless Sign-Up
Cutting your membership options down to the ones that actually get chosen, so people join in minutes instead of stalling over which of your twelve plans to pick.
The VIP Referral Engine
Once new members are in and happy, a referral system gets them handing passes to people who are genuinely a good fit, not just anyone chasing a free tub of protein.
Once those five are working, we look at putting the right ad spend behind them, so more of the right people land in the system in the first place.
Then we keep going for the rest of the year
Filling your gym is step one. The next 9 months make sure those members join easily, stay longer, and don't need you there every day.
Fill it
The 5 systems above. More of the right people coming through the door.
Sell it
Clear offers, fewer options, and joining in one or two clicks.
Keep it
Retention and loyalty, so members stay for years, not months.
Leave it
A gym that runs without you there every day.
What's included
- ✓ A live group build call every week, where we build a system into your gym together, ready to switch on when the time is right.
- ✓ Ready-built systems. You add your logo, text number and details, and they're live. No building from scratch.
- ✓ My team on hand to fix anything that needs tweaking, so you're never stuck on the tech.
- ✓ A pipeline that tracks every trial and every new member, so you can see exactly what the systems are bringing in.
- ✓ A simplified sign-up and membership structure that stops people stalling at the point of sale.
- ✓ Your area protected. No other gym near you gets the same systems through this group.
£1,536 of tools, free for your first 12 months
Only for the first 20 gyms. These are tools I sell separately to gyms right now, at these prices.
Plus: the Better Than Black Friday Funnel
The exact funnel I run every December to make it my best month of the year, without discounting membership.
The Double-It Guarantee
If the systems haven't paid for themselves by month 6, you stop paying, and I keep working with you for free until they've made you double what you've paid.
Your side of the deal
- Switch on the 5 systems in the order we plan together.
- Run your trials the way we build them.
- Keep your pipeline updated when people join.
How we check
Your pipeline shows every person who came through the systems. You send me your current member list, we match the two, and we value each new member using your own numbers from the calculator below. No guesswork, no arguing.
One gym per area. First come, first served.
You don't want the gym down the road running the same systems as you. Neither would I. So once a gym in your area joins, that area is closed.
If a gym near you gets in first, you're locked out.
“We are a handful of members away from being full, and we've still got over a week to go before we even open. We're at 198 members already.”
Physique Factory, a week before moving into bigger premises. They'd outgrown their old gym, and pre-sold 50 new memberships before the doors opened.
Why Fill Your Gym
Built by someone who's actually done it
Every system in Fill Your Gym is one I run in my own gym, not theory from a marketing course.
No sales calls needed
Done properly, this converts through a relaxed, non-pushy in-gym experience, with no hard sell.
It's yours, not a franchise playbook
Every system goes into your gym, under your brand, adapted to how you actually run things.
What it costs, and how quickly it pays for itself
That's the founding price for the first 20 gyms, on a 12-month programme. After 25 November, or once 20 gyms have joined, the price goes up to £197 a month. Your £1,536 of bonus tools comes free on top.
October intake starts. Join this one and your Better Than Black Friday funnel is live before December.
Founding offer closes. Last chance for £147 a month and the free bonus tools.
And if it hasn't paid for itself by month 6, the Double-It Guarantee kicks in.
Questions
Is this group coaching or 1:1?
Group. Every week we get on a live call and build a system into your gym together. Because the systems are already made, you're not left to figure it out on your own.
You won't launch a new funnel every week. We build them first, then switch them on at the right time for your gym.
Do I need any tech knowledge?
No. The systems are ready-built. You add your logo, your text number and your details.
If something needs tweaking, my team can fix it for you.
How much time will this take me?
An hour a week on the call, plus a bit of time making the templates sound like you. I've done the heavy lifting on the build.
Will I need to make sales calls?
No. Fill Your Gym converts people through trials, follow-ups and a relaxed in-person experience, not cold calls or pressure closes.
What's the catch with the guarantee?
Only that you do your part: switch on the 5 systems in the order we plan, run your trials the way we set them up, and keep your pipeline updated. If you do that and the systems haven't paid for themselves by month 6, you stop paying and I keep working with you until they've made you double.
What if another gym near me joins?
Then your area is taken. It's one gym per postcode district, or a 3-mile radius, whichever is bigger. Message me and I'll tell you straight away if yours is still free.
What's the 12-month commitment for?
These are systems, not a quick fix. Trials, referrals, content and follow-ups take a few months to bed in and start compounding.
After filling your gym, we move on to selling, keeping members longer, and getting the gym running without you. That takes a year to do properly.
What happens to the bonus tools after 12 months?
They're free for your first 12 months. After that, you can keep them on at a founding member rate.
Do I need to already be running ads?
No. We build the organic systems (trials, referrals, content, follow-up) first. Ads come after, once the foundation is converting.
What happens when I message you?
We'll have a quick WhatsApp chat about your gym, and I'll check your area is still free. If it's a good fit, I'll send you the link to join.
Fill your gym without sales calls. Run Facebook ads without wanting to headbutt the screen.
20 founding spots, one gym per area. Check yours is still free.
