This digital loyalty card helps to increase member spend by up to 30%, and reduce cancellations by up to 29%
Free loyalty programs, McKinsey · Cancellation risk and visit frequency, Dr Paul Bedford, UK gym retention research
All with one free digital card that lives on your members' phone. No app to download, no card to forget, just stamps, points and vouchers building repeat visits automatically.
That's how much profit can rise from just a 5% improvement in customer retention, the kind of improvement a loyalty card is built to drive.
Frederick Reichheld, Bain & Company, Harvard Business Review
I'll bet any money you're losing sales in your gym
You've got members who regularly buy a shake on their way out. Some days they decide not to bother, maybe they're in a rush, maybe they just don't feel like it, and that's a few quid off your takings there and then.
It adds up faster than it looks. Just 5 shakes a month not bought, across 20 members, is a real chunk of revenue gone before you've even noticed it's missing.
None of it shows up as a loss, it just never shows up as a sale
Then there's the member who buys a tub of protein from you, works out they can get it a pound cheaper online, and orders it from their phone at home next time instead of picking it up at the gym.
Same story for anything you sell across the counter, protein bars, frozen or fresh meals, creatine, flapjacks, pre-workouts. Without a reason to buy from you instead of a website, it slowly drains away until all of a sudden you're a few grand down and no idea how it happened.
None of that is because your gym is quiet, it's because there's nothing pulling them back to you instead of their phone
You're brilliant at the training side, the coaching, the programming, keeping people showing up once they're in the door.
Getting them to buy from you instead of a website, again and again, without you having to remember to ask, is a different job entirely. That's the bit GymLoyalty is built to run for you.
That's what GymLoyalty is built to fix
It's a done-for-you loyalty system built directly into your gym: digital stamp cards, timed vouchers and a member discount card, all live on your members' phones.
You manage every offer from one dashboard, from the front desk or from home, and the follow-up runs automatically once it's set up.
What we build into your gym
The possibilities are really only limited to your imagination, but here are six of the most popular card types to start with, all live on your members' phones and managed centrally whether you're on the gym floor or at home.
Member Discount Card
One card that unlocks discounts across local businesses and in the gym itself. It makes membership feel worth more from day one, and gives you a reason to build relationships with other shops on your high street.
Stamp Cards for Shakes & Pre-Workouts
Buy 9 protein shakes or pre-workouts, get the 10th free. Every purchase adds a stamp automatically, no punch card to lose, no one at the till doing the maths.
Supplement Vouchers & Discount Codes
Timed offers on protein, creatine and pre-workout, sent straight to a member's phone. Run them as standard ongoing offers, or as short seasonal pushes around January, summer or a stock clearance.
Sunbed Cards
Buy 10 sunbed sessions, get 6 minutes free. Sessions tick off automatically, and when a member's close to finishing their block, you already know it's time to nudge them to rebook.
Points & Clubcard-Style Rewards
Members earn a point for every £1 they spend, across shakes, supplements, sunbeds and membership, then redeem those points as discounts whenever they like. Same idea as a supermarket Clubcard, built into your gym instead.
New Member Offers & Trial Passes
Not just for existing members. Give new leads a 3-day trial pass, £10 off their first month, or a discount on a 3-month block, all as a digital card they can buy and pay for before they've ever set foot in the gym. Because it's a normal checkout link, it plugs straight into your Facebook and Instagram ads, so someone can click an ad and turn up already paid.
Digital stamps added in seconds
No paper cards, no guesswork, two simple ways to add a stamp or a point.
The scanner app
A simple scanner app downloads onto any phone or iPad you keep behind the counter. A member shows their card, you scan, done, the stamp or point lands on their phone straight away.
Add it manually
No scanner to hand? Add a stamp or a batch of points straight from the dashboard in a couple of taps, from the till, the office, or your own phone.
Why a digital card beats paper, or nothing at all
- ✓ 80% of UK shoppers already use their phone for loyalty cards and coupons in store, so a digital card meets your members where they already are, no habit to build. Airship, 2023
- ✓ 43% of people don't use a paper loyalty card because they forgot to bring it, and 40% forget they're even a member. A phone can't get left in a coat pocket at home. Urban Airship
- ✓ Members are 69% more likely to actually use a card if it lives on their phone, and 73% more likely to join in the first place if it updates automatically. Urban Airship
- ✓ No printing, no laminating, and no member losing their card and asking you to start them again from zero.
Every stamp is a data point you didn't have before
- ✓ Know your best spenders, not just your total revenue, so you can build offers around the people who'll actually use them.
- ✓ Spot the members who've gone quiet on sunbeds or supplements before it turns into a cancelled membership too.
- ✓ Build real relationships with local businesses instead of a poster nobody reads, giving you stronger USPs to sell membership on and partnerships worth promoting on both sides.
- ✓ Build seasonal offers around real buying patterns, not a generic discount everyone else is running.
Loops that bring people back on their own
Built once, then left running in the background for every member, whether you're in the gym or not.
Member redeems a voucher for a tub of protein
Right as that tub's running low, they're sent another voucher automatically, with a deadline on it
They redeem it, and the loop starts again, no one at the front desk has to remember
Why gyms are doing this
Fact: in every industry loyalty cards exist, sales increase
Also fact: gyms have been slow to catch on to this incredible opportunity to increase sales
That's what GymLoyalty wants to change.
Nobody's published a study measuring stamp cards specifically inside gyms yet, but the pattern holds everywhere it has been measured: reward the habit, and the habit sticks. Starbucks Rewards members now drive close to 60% of its US revenue, and 8 in 10 UK shoppers already use their phone for loyalty cards in store, so a digital card meets your members where they already are.
Built by someone who runs gym systems for a living
GymLoyalty comes from the same coaching work that fills gyms and studios without sales calls, not a generic loyalty app bolted on afterwards.
No new app for your members
Every card lands straight in Apple Wallet or Google Wallet. Nothing to download, nothing to lose.
Set up once, runs in the background
The automations do the following up, so nobody on your front desk has to remember to send a single offer.
Built by the gym business coach who fills gyms without the sales calls
I'm Tom. I build systems that bring members back to gyms and studios without anyone spending their day chasing sales or manning a phone.
GymLoyalty is one more piece of that. Set it up once, and it follows up automatically, so you don't have to.
If you want to see how it'd work in your gym before committing to anything, the trial's free and there's no pressure either way.
What could this be worth to your gym?
Put your own numbers in and see it for yourself.
That extra £1,800 a month covers the £97 cost more than 18 times over, and that's before new members brought in by trial passes, or members who stay because they're actually engaged.
Try it for 14 days, completely free
Set up your member discount card, your stamp cards and your vouchers, and see exactly what it looks like running in your gym before you pay a penny. No card details to enter, so no sneaky charge because you forgot to cancel. It's on us to make sure you're happy before you buy.
Questions
Do I need to be tech savvy to run this?
No. I set the whole system up with you, cards, offers and automations included.
Is there a contract?
No. The 14-day trial is completely free with no commitment. After that, it's your call whether to keep it running.
Do I need to enter card details to start the trial?
No. There's nothing to enter, so no sneaky charge because you forgot to cancel. It's on us to make sure you're happy before you buy.
Do members need to download an app?
No. Every card lands straight in Apple Wallet or Google Wallet, nothing to download and nothing to lose.
Can I run seasonal offers as well as the standard cards?
Yes. Alongside your ongoing stamp and discount cards, we can set up short, time-limited offers for things like January, summer, or clearing old stock.
What happens when I message you?
We'll have a quick chat on WhatsApp about your gym and what you're already offering. If it's a good fit, I'll get your 14-day trial set up.
Turn one-off purchases into repeat visits, without lifting a finger
Start your free trial, or message me and let's see if GymLoyalty is right for your gym.
